1) I believe that Gainesville could be a lot more green by establishing some kind of recycling program.
2) There is no efficient and effective recycling program and that is evident by people randomly tossing objects in the garbage bin without second thought and not enough recycling bins. Apartment complexes, and restaurants have a need for this service. This need existed because populated areas produce a lot of waste and we do not want it to get worse. Entities like the university of Florida are trying to help by placing recycling bins around campus and the city of Gainesville picks up recycling I am pretty sure. The problem with those is that there is no incentive for people to actually recycle, which I guess is important for college kids. Maybe partnership with local restaurants and bars would give incentive. Coupons or vouchers given for the waste recycled. I am less than 50% sure this is an opportunity as of now but I would have to think it through more.
3-6) a) Student living at Canopy Apartments (asked to keep name private). She cares about doing her part with the environment:
Q1: Do you feel like there is waste problem in Gainesville?
A1: Yes I feel like the people who are not involved with the university do not really care and even those who are involved only recycle when they directly see a recycling bin.
Q2: Who is aware of this problem and can awareness be increased? How long do you think people have been aware of this issue and how long has it been around?
A2: I feel like students are mainly aware of this problem because they see it around, and they are more educated about the waste issue on earth, but I am not sure residents of Gainesville around where I live care, or can afford to care. I definitely think an initiative can be taken to bring awareness to people through education and extension of programs to areas where this waste is abundant. This issue of increasing waste has existed in any developed area but has become addressed more in the recent years as global warming and destruction of habitats and species of animals increased.
Q3: Is anything being done about this need?
A3: There are things being done about this need but not in Gainesville in an effective way.
Reflection: I did expect people overall to not be very attentive to this problem because I myself at times find myself throwing away a water bottle in moments of hurry. I do think incentives would help more.
b) Student living in a townhouse in a normal neighborhood (asked to keep name private). This is a Santa Fe student.
Q1: Do you feel like there is waste problem in Gainesville?
A1: There is somewhat of a problem, but not very serious. Gainesville is not as large as other cities which have it a lot worse.
Q2: Who is aware of this problem and can awareness be increased? How long do you think people have been aware of this issue and how long has it been around?
A2: To be honest I do not think anyone, or very few, are aware of this problem. People in Gainesville either do not care or are worried about so many other things that the waste production is worth the time it saves. You can definitely educate people about the issue, but it does not mean they will care. This issue has been around for quite a while but I do not think the average US citizen notices it in their daily life.
Q3: Is anything being done about this need?
A3: Outside of Gainesville, yes. Where I come from in Michigan they used to pay people for recycling plastic water bottles, and they might still be doing it.
Reflection: I guess whether people are aware or not, they may not care enough to do anything about it.
c) Gainesville local working in multiple food service stores (name private):
Q1: Do you feel like there is waste problem in Gainesville?
A1: Definitely. In the places I have worked and still do work, there is a crazy amount of trash. Much more plastic than people think. I heard that's the worst.
Q2: Who is aware of this problem and can awareness be increased? How long do you think people have been aware of this issue and how long has it been around?
A2: I mean, to be honest, I wasn't even thinking about it until you ask. I kind of just do my job. It would be cool if recycling happened more. I believe that until people are told they really are not giving it thought. The incentive you talked to me about is a good idea thought. For just throwing a bottle in a recycling bin someone can save money. Sounds good to me. Trash and global warming have been a problem for a very long time. It would be good for something to be done. Every action helps.
Q3: Is anything being done about this need?
A3: I have not seen anything in Gainesville being done but I think there are recycling services. How good they are, I cannot tell you. In my neighborhood on 75th street no one recycles at all.
Reflection: As I thought, locals care about recycling very little. An incentive can help people think about it more often and try to commit more to recycling.
7) Summary:
The idea has good intentions, and after talking to people I think it could work with good leadership and design. Getting funding would have to come from sponsors, in exchange for bringing customers to them. I do not think the margins of profit are large, and on top of that, companies would really have to buy into the idea. Most of my idea is still intact, but there are more problems with it than I thought. (means of picking up the recycling or partnering with services to carry the idea forward.) These problems have decreased the percent chance of it working, but it is not so unlikely. I think examining the view of potential customers is so important to changing to design of a plan because the success of the idea is largely due to their participation and investment in it.