Figuring Out Buying Behavior 1
My business plan is to make partnerships with local businesses around Gainesville to be able to gather recycling and give residents coupons for businesses as a form of marketing and advertising.
After interviewing people, I realized that they mainly thought those off campus would use it, and that it could possibly be extended further out of the general radius I was planning on holding it. The need exists all over. Both recycling and advertising is so important. Also, a large amount of college students look for where to eat by checking if they can find deals on apps or in coupons books, showing me that these will be used. Although there are other places to look, sometimes the deals were sub par and also were for places that they knew were not that good.
Overall, people know that they have the need and when they look for ways to solve that need, it is not enough. This can help the resident get deals to desirable places, and also is direct marketing to all kinds of people for the company.
Hi Hassan,
ReplyDeleteI definitely agree that your idea would benefit college students outside of the campus because many of them go out to eat at places where they know it is not that expensive or can get deals. I think you should also consider partnering up with local supermarkets that could provide deals for college students when they go grocery shopping because it is very expensive for them. It is a benefit for the customer and the business as it would create a positive image for the business if they encourage recycling. Great job!