I realized that I do not have to include what all the interviews said, but I will summarize it all.
The Who: The university of Florida, although they do generate the most waste, and are not thinking much about recycling,, fall outside the boundary. Some trash generated that is plastic is a biological hazard and cannot be dealt with like normal plastic waste. Also, they generate a large amount of waste that would require a way to move and process insanely large amounts of trash. Also, they probably already have those needs met by some company. Large companies will also fall outside the who. They also would not have incentive because they would not care about coupons or vouchers.
The What: The point of the need differs in terms of amount and type of trash generated, and whether there are options for dealing with it or not. Big companies or entities with a lot of waste cannot be satisfied efficiently and will have the resources to contact other companies to meet those needs for them.
They Why: The underlying cause for the need for those inside the boundary vs those outside the boundary is mainly on amount of waste and their resources to reaching larger companies to deal with their waste.
In the box:
Residents
Students
Small restaurants and companies based here
Hotels?
Outside the box
The university of Florida
Large companies that are corporate
Departments tied to the city or to the university
Dear Hassan,
ReplyDeleteI think that you have done a great job at identifying who your audience is and how to focus your plan on them. A lot of people make the mistake of thinking that "everyone will buy my product" when in fact that is usually never the case. This is a great local way to address a large environmental problem.
Hi Hassan,
ReplyDeleteI liked how you focused on reaching a certain target group that is realistic to reach to promote positive changes. If you tried to target UF and big corporations, you would just be wasting time and money because such a process would not be efficient enough for them. However, honing in on local students and residents will definitely help improve and encourage recycling around Gainesville.